Question:
Worldwide, bottled water consumption surged to 154 billion liters (41 billion gallons) in 2004, up 57 percent from 98 billion liters in 1999, EPI said in a written analysis citing industry dataany information?

Answer: By one view, the consequences for the planet and for consumers' purses are horrifying.

''Even in areas where tap water is safe to drink, demand for bottled water is increasing--producing unnecessary garbage and consuming vast quantities of energy,'' said Arnold. ''Although in the industrial world bottled water is often no healthier than tap water, it can cost up to 10,000 times more.''

At up to $2.50 per liter ($10 per gallon), bottled water costs more than gasoline in the United States.

A close look at the multibillion-dollar bottled water industry renewed Arnold's affection for the faucet.

Tap water comes to us through an energy-efficient infrastructure whereas bottled water must be transported long distances--and nearly one-fourth of it across national borders--by boat, train, airplane, and truck. This ''involves burning massive quantities of fossil fuels,'' Arnold said.

By way of example, in 2004 alone, a Helsinki company shipped 1.4 million bottles of Finnish tap water 4,300 kilometers (2,700 miles) to Saudi Arabia. And although 94 percent of the bottled water sold in the United States is produced domestically, some Americans import water shipped some 9,000 kilometers from Fiji and other faraway places to satisfy demand for what Arnold termed ''chic and exotic bottled water.''